The reason Twelve South doesn't produce iPod touch cases

I recently reached out to Twelve South to ask why they don't make cases for the iPod touch. Here is the reply:

Hi, and thank you for your interest in BookBook!

I believe the reason for the lack of a BookBook for the iPod Touch is simply a matter of not yet wanting to throw our hat into that already over-saturated iPod-case ring. We're a tiny company (12 employees only) and quite new (three years), so we're trying hard not "bite off more than we can chew". We've currently got our hands full with BookBook for iPad, BookBook for iPhone, and BookBook for the two MacBooks (Pro and Air), along with all of the other MacBook, iPad, and iMac products.

I wouldn't ever want to say 'never', but I CAN say not imminently.

I'm so sorry… :-(

If you have any further questions, please let me know.

Regards,
Bridget

Twelve South Support

That would be a reasonable answer if not for a few facts:

1) The iPhone case market is just as saturated (if not more) than the iPod touch case market.

2) Twelve South spends resources on unneeded products all the time (such as the MacBook vertical stand or the new HiRise stand. Both useless products which few will buy.

It makes no sense for Twelve South to waste resources on products that don't sell well, when there is a huge market for other products they choose not to make.