Lantronix showed off xPrintServer at CES 2012 with a price point of $150. You can buy a new AirPrint-enabled printer for less than that. I contacted Lantronix asking how they can justify the price, Mark Tullio replied with the following:
Hi – thank you for your email about our xPrintServer and your concern about the price point. While we understand your concern about the price, we wanted to clarify the product and the market for it:
The xPrintServer is designed primarily for businesses. A price point on a more consumer version of this product would, as you mentioned, need to be lower.
Regards,
-Mark
There is only one problem with that, Lantronix showed XPrintServer off at CES, which stands for the CONSUMER Electronic Show. You go to a consumer trade show to introduce a business product? Are you a complete idiot?!? By going to CES, you told the world that your target audience are consumers. If you were trying to target businesses, then don't go to CES; go to a business trade show instead.
The Lantronix xPrintServer will fail because it is priced too high. End of story.
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